Madeira wine undoubtedly tops the shopping list for most visitors. This world-famous fortified wine is known for its exceptional quality and longevity, a taste of the island’s rich history in every bottle. Beyond the celebrated Madeira wine, there’s also table wine and the island’s traditional drink, poncha, made with sugarcane rum, honey, and lemon—an authentic taste of Madeira that you’ll want to take home.

Traditional Bordados Madeira (embroidery) is another iconic souvenir that captures the island’s cultural essence. Handcrafted with meticulous attention to detail, each piece of embroidery is a work of art passed down through generations. Owning one of these pieces is not just about taking home a souvenir, but a symbol of elegance and fine craftsmanship.

For those with a sweet tooth, Madeira’s traditional sweets—many made with molasses—are a perfect treat. Fennel candies, honey cakes, and broas de mel are among the local delicacies that date back to when the island was a major producer of sugarcane. And if you’re a chocolate lover, don’t miss the locally crafted chocolates with fillings inspired by Madeira’s flavors, such as Madeira wine and poncha.

When it comes to handicrafts, Madeira is famous for its wickerwork, cork products, and the colorful embroidery that’s truly an artisanal masterpiece. Another quirky yet popular souvenir is the “caralhinho,” a traditional wooden tool used for stirring poncha. While the portuguese name might cause a chuckle, it’s an authentic piece of Madeira’s cultural heritage, and a fun memento to bring back home.

Finally, Madeira’s tropical fruits are a must-see at the Mercado dos Lavradores in Funchal. From passion fruit to bananas and custard apples, the market overflows with exotic flavors. If your journey allows, take some of these vibrant fruits with you to extend the taste of Madeira long after your trip.

Madeira offers an exceptional variety of authentic, high-quality products. To avoid imitations and ensure you take home the genuine article, follow our suggestions below for the best brands and shops offering the finest products Madeira has to offer.

Our Recommendations: 

Next, we share some reference companies for activities in Madeira, selected for their quality of service and variety of offerings.